Nike SB

Nike SB (Skateboarding) was launched in 2002 by Nike under the leadership of Sandy Bodecker to enter the skateboarding market authentically. Instead of forcing existing products, Bodecker and his team focused on understanding skate culture and creating products specifically for skaters, which began with a re-engineered version of the Nike Dunk. The original line featured enhanced durability, improved impact protection with Zoom Air insoles, and a thicker, padded "fat tongue" that became a signature feature